I am a Postdoctoral Researcher in Marketing at The Wharton School of the University of Pennsylvania. Prior to this role, I earned my PhD in Marketing from the University of Mannheim and was a visiting scholar at the Yale School of Management.
My research investigates the interpretation, measurement, and consequences of expressions through the lens of consumer and firm behavior — leveraging a combination of laboratory and field experiments alongside secondary data. More specifically, my research encompasses the following three areas:
Firm Identity-Expression Through Goods and Services: I examine how consumers are influenced by the extent to which a product or service is perceived to express a firm’s identity.
Consumer Expressions Through Technology: This area explores how new technologies can change the way consumers express their preferences, and how these technologies can give marketers deeper insights into those preferences.
The Expressive Value of Observed Signals: This research dives into how characteristics of observed signals impact individuals’ judgment and decision-making processes.